Highlands Coffee Opens Its First Drive-Thru in Tan Binh, Ho Chi Minh City
Highlands Coffee has recently unveiled its first Drive Thru location at 249 Hoang Van Thu Street, Tan Binh District, Ho Chi Minh City. This marks a significant shift, highlighting the Vietnamese coffee brand's dedication to enhancing and optimizing customer experience.
The Highlands Coffee Drive Thru allows customers to purchase beverages without leaving their vehicles. Customers can effortlessly order, pay, and receive their drinks in approximately five minutes, all from the comfort of their car.
Highlands' entry into the drive-thru market demonstrates a consistent strategy of innovation and adaptation to modern consumer behavior. It is especially relevant in today's environment, where customers increasingly prioritize speed, convenience, and safety.
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