Parisian Architecture: A Modern Twist on Classic Charm
Greetings, architecture aficionados! My 20th post takes us along the iconic Champs-Élysées in Paris, exploring the beautifully renovated classical buildings that line this famous avenue. As a passionate lover of Paris, I regularly visit to study architectural design, both old and new. Each weekend, I share my discoveries of "modern Parisian architecture".
A Glassy Marvel: Publicis Drugstore
First up, we have the Publicis Drugstore, a prominent building with a stunning glass facade, often noticed near the Arc de Triomphe. Established in 1958 by the founder of Publicis, a leading French advertising agency, this drugstore was born from the need for a place to purchase essential items even late at night.
In 2004, the exterior underwent a complete transformation by Italian architect Michele Saee, resulting in the current striking glass design.
Lacoste on the Champs-Élysées: A Digital and Experiential Redesign
Next, we'll explore the newly renovated Lacoste Champs-Élysées store, which was fully revamped in 2022. Even during the height of the pandemic, this renowned brand showcased its forward-thinking approach by incorporating "digital" elements and a focus on the "experience" within its building. Personally, I found the design particularly appealing.
Galeries Lafayette: A Fusion of Eras
Adjacent to Lacoste is the Galeries Lafayette Champs-Élysées store. The entrance is truly remarkable, featuring a luminous tunnel where the floor, walls, and ceiling all glow. This juxtaposition of futuristic design within a classical architectural context is a truly fascinating experience.
The Champs-Élysées embodies the ever-evolving nature of Paris, where innovation flourishes in unexpected places, while remaining fundamentally timeless.
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