Sony's Hot Product: REON POCKET Takes Off Overseas
Sony's REON POCKET cooling and heating device from Sony Thermo Technology is experiencing strong sales growth. With temperatures frequently hitting 40°C in many places, a new consumption trend has emerged.
"There's a new trend of spending money to beat the heat," stated Mr. Ito Kenji, President of Sony Thermo Technology, reflecting on the impressive results. With a goal to double sales in 2025 compared to the previous year, they have already achieved a 1.8-fold increase by the end of July.
In May, the company launched its latest REON POCKET model. By equipping it with two Peltier element modules instead of one, this device provides users with a noticeably cooler sensation.
Amidst the prolonged heat, this product captures the demand for easy cooling. There's a clear correlation between rising temperatures and sales. Mr. Ito explained, "For example, when the temperature jumps from 25°C to 30°C, sales increase."
This "fever" isn't limited to Japan. It's also taking off in South Korea and European countries like France. "Sales are good in areas with significant temperature differences, rather than countries with consistently high temperatures," Mr. Ito noted.
Currently, the product is sold overseas through the direct sales website Sony Store Online. "In Japan, we are deploying everywhere, including major retail stores. If we deploy similarly (overseas), there's probably more potential for growth," Mr. Ito commented.
In the future, they are targeting sales in the United States and China, intending to accelerate global expansion.
"In terms of resources, implementation in one of these two countries is realistic. We aim to reduce the burden of the urban heat island effect. We want to focus on areas where air conditioning is not yet widely adopted," Mr. Ito shared his vision.
```